Swarovski

Discover the Crystal Metamorphosis

July 12 - September 5

Swarovski presents its new brand campaign by fashion photographer Steven Meisel, conceived by Creative Director Giovanna Engelbert and brought to life by the visionary styling of makeup artist Dame Pat McGrath. Entitled Metamorphosis, the campaign is a celebration of joyful self-expression and the transformative power of crystals.

"The Metamorphosis campaign is a celebration of the beauty of Swarovski crystals and how they are a catalyst of creativity and joy,” added Engelbert. “Its inspiration is the link between the transformative power of art and the transformative power of jewellery.”

Meisel captures the enchanting characters in a series of mesmerising images, each embodying the spirit and Savoir-Faire of Swarovski's iconic jewellery families and showcasing the joyful magic of crystals.

We invite you to come and discover the wonder of Crystal Metamorphosis in store today.